TILL THE ROOT | PACKAGING DESIGN


This is a packaging design project for Till The Root Hair Care Collection - a bespoke line tailored for Phoebe Wellness Club, nestled in the serene surroundings of District 11, HCMC, Vietnam. The aim is to encapsulate the rustic charm and tranquility of the spa environment into the packaging. With a focus on vegan-friendly ingredients and thoughtful design, Till The Root collection invites guests to indulge in a rejuvenating self-care experience.


The collection presents a harmonious blend of nature and vintage style. Featuring 12 label designs for 12 products, including 3 shampoos, 2 conditioners, 1 hair growth spray, 1 foot soak salt, 1 scalp scrub, and 3 herbal sitz bath waters, each item is meticulously crafted by hand from natural herbal herbs in Vietnam. Every product is tailored for various hair conditions, ensuring a personalized self-care experience. The illustrations on each item seamlessly combine vintage aesthetics with the essence of nature, reflecting the timeless charm of our heritage while celebrating the purity of our ingredients.

TILL THE ROOT | PACKAGING DESIGN
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